FAQs
faq
Read Most
Frequent Questions
Keyword density used to be a major factor in ranking your website on Google. Years ago as a shortcut, marketers would jam keywords on every page, looking to rank high on Google...
Today those shortcuts don't exist. Keyword density has become a thing of the past, and we're looking to avoid the shortcuts so your website never faces the powerful backlash of Google's algorithm.
Pages should be created with humans in mind. As strange as it may be, pages and articles are often written and organized with "Google" in mind; not people.
At the end of the day we're talking to people, not Google. Google understands this, and encourages this. The more you write your articles to suit human nature, the more time people will spend on your website. The Wolf rewards higher rankings the longer people are staying on your website.
Imagine your website is an island. Your island has no access to the outside world through helicopters, boats, or trade. You suddenly become a much more limited group of people, Unable to progress or advance
That's how Google views your website. Without other websites, or platforms interacting with your site, Google will limit the amount of growth your website is capable of. We ensure these other platforms interact and talk about your website.
We get this question almost as much as we have questions for page layouts. The answer to both questions is incredibly similar. Google sees high quality content based on how long somebody is reading your page, and how many times it's being shared. The better your content helps the people who are reading it, Google will see that as high quality content ,and reward it as such.
Social media is one of the many ways a person can interact with your product or brand. Because of how popular social media has become, it's just another way to promote your brand. This begins to build what's called "social proof".
Google may not give any power to links from social media, but they definitely love the likes and comments you get. Unfortunately we always find ourselves curbing our online content in a way that markets our businesses to Google. Social media is another way to ensure Google promotes your website above the competition!
Imagine you're in a maze, and you were given a map with directions on how to get out. But when you look at the map you find out the directions/images don't line up with what you're seeing in front of you. This is a common feeling readers face when they're trying Get an answer for a problem they're having on a business's website.
That's a really good metaphor for a customer who's looking at a website to solve the problem they're looking to get resolved. When websites have links to broken pages or linked are directed at the wrong content, that reader tends to get frustrated and leave. It's important that potential customers viewing your website don't face those issues. Some clients we work with have well over 200 links on their website.
It can be a daunting task to find out which work, and which point the wrong pages. Luckily this service is included with all of our service packages.
Every time you search something on Google, the words you use are what's known as a "keyword". If you are a plumber in southwest Florida, a potential customer might search "plumber near me southwest Fl" or "plumber Arcadia Florida" etc.
When a webpage or article is made, the designer must tell Google the keywords you intend to show up for when a prospect is searching for your service. Without emphasising your keywords, you're not telling Google where you want to show up. Finding keywords is a little tougher than choosing the keywords.
There are countless keywords that get searched. To be effective you'd need a software to help find the keywords most valuable for your business. We actually provide a free list of valuable keywords you may use with our free website audit. Click here to get your free website audit today!